The Breaker Technologies(BTi) brand and sister brands have undergone a re-branding to bring all concerned companies under one brand name for a more consistent name recognition across markets. Astec the new brand name released the following news :
The organization’s former brands, including Astec Inc., Astec do Brasil, Astec Australia, BMH Systems, Breaker Technology, Carlson Paving, Con-E-Co, Heatec, KPI-JCI, and Astec Mobile Screens, Osborn, Peterson, RexCon, Roadtec, and Telsmith, will no longer operate as separate subsidiary companies and will all take on the ASTEC name. The unification is a significant part of the company’s OneASTEC business model including its “Simplify, Focus and Grow” strategy. –
The logo represents the company’s purpose: ‘Built to Connect’ and vision to connect people, processes, and products. The new website (www.astecindustries.com) replaces the previous subsidiary websites. Dealers, customers, suppliers, and consumers will be able to find information about the company, its product offerings, and other resources in one location.
for the full Press Release click here.
We carry and recognize the old and new brands alike so fret not! the Sales and Service from both the old BTi and the new Astec branded machinery will be available at CRD.
